How people manage to handle sidewise businesses

The following is an edited excerpt from  Successfully Navigating the Downturn  by Donald Todrin from Entrepreneur Press.

The darkest days of the Great Recession are over, so we are told, but I’m finding that  sales  have increased only slightly for some small-business owners, while revenue remains deeply depressed for many. While some customers are loosening up their wallets a little, it is clear purchasing habits have changed.

Deep economic changes have occurred, and business will never be the same.

Entrepreneurs – whether they’re an unemployed person striking out on their own or a seasoned veteran trying to get the mojo back again – must do things differently in order to survive. Everyone must change, especially small-business owners.

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